Consulting that ships.
At Last Lap, clients get consulting plus real software. I've rebuilt eCommerce platforms using client analytics and metrics, grown a client's online sales three times over, built a system for navigating global shipping logistics, managed several large website and eCommerce launches, given strategic business coaching to a $10M+ company, and implemented agile systems for clients who needed them.
Product strategy & roadmap
End-to-end ownership of product strategy for a B2B SaaS and platform ecosystem: roadmap, architecture, pricing, and AI/LLM adoption.
AI that ships
I've launched AI-driven features that automated core workflows, cutting manual effort by 40%+ and accelerating time-to-value.
eCommerce & launches
I've rebuilt eCommerce platforms using client analytics, tripled a client's online sales, and managed several large website and eCommerce launches.
The career track
Twenty-five years of building products people rely on.
Eight chapters, in order. Scroll to watch the line draw itself, and tap any milestone for the story.
My first job was building high-end, database-driven websites and web applications at Baron and Company. It was a practical way to learn: real clients, real deadlines, no room to fake it. I did not know it yet, but the pattern I would repeat for twenty-five years started right here, quietly, at a keyboard.
- Baron and Company
- 2000–2002
- Web Developer
I provided technical and strategic communication support for our clients during response drills and real incidents. The one I remember most is the Deepwater Horizon incident, where I spent nearly a month working alongside Unified Command. There is no substitute for being in that room, and I have carried that standard into every project since.
- Strategic Support, 2004–2011
- Nearly a month with Unified Command
- PIER Systems / O'Brien's Response Management
Alongside the response work, I moved into product management at PIER Systems, where my job was to enhance the user experience through intuitive design. Good design mattered more here than almost anywhere I have worked since: the software had to make sense to people under real pressure, not just in a demo.
- Product Manager, 2006–2011
- Intuitive design
- PIER Systems
We founded Mossyrock to help creative agencies better serve their clients through technology and content strategy. It gave me a front-row seat to how agencies and their clients actually work together, and it sharpened the way I think about pairing strategy with the technology to back it up.
- Principal, 2011–2019
- Mossyrock
Jetty is a communication platform I founded, used by the US Army, ExxonMobil, and other large organizations to communicate with their stakeholders. Founding and running it taught me what it takes to earn the trust of organizations that large, and to keep earning it.
- Founder & Executive, 2014–2018
- US Army
- ExxonMobil
- Jetty Communications Solutions
ADx is a pioneer in the Alzheimer's and genetics field. My role at ADx was to manage a complicated product that included multiple teams and technologies, and then take it to market. It was a reminder that not every hard problem is a crisis. Some are just intricate, and worth doing carefully.
- Senior Product Manager, 2018–2019
- Alzheimer's and genetics
- Multi-team, multi-technology product
At AkitaBox I grew from Product Manager into Director of Product, owning end-to-end product strategy for a B2B SaaS and platform ecosystem: roadmap, architecture, pricing, and AI/LLM adoption. I led cross-functional teams across engineering, design, sales, and leadership at Director and VP scope, and launched AI-driven features that cut manual effort more than 40% and accelerated time-to-value. As I like to put it: the wheels on the bus go round and round, unless no one maintains them, or agrees on what wheels or even what a bus is.
- Director of Product, 2023–2026
- AI features cut manual effort 40%+
- Director/VP scope
Last Lap is where it all comes together. I've rebuilt eCommerce platforms using client analytics and metrics, increased a client's online sales three times over, and developed a system for navigating global shipping logistics. I've managed several large website and eCommerce launches, given strategic business coaching to a $10M+ company, and implemented agile systems for clients who needed them.
- Co-Founder, 2019–present
- 3x online sales for a client
- Strategic coaching to a $10M+ company
Proof, not promises.
US Army, ExxonMobil
Used Jetty, a communication platform I founded.
Nearly a month
Spent with Unified Command during the Deepwater Horizon incident.
40%+
Manual effort cut by AI-driven features I launched at AkitaBox.
3x
A client's online sales after I rebuilt their eCommerce platform on analytics.
$10M+
The scale of a company I gave strategic business coaching to.
Director/VP scope
Led cross-functional teams across engineering, design, sales, and leadership.
I've been a founder, a product manager, a director, and a consultant. Along the way I've managed complicated, multi-team products through everything from response drills to M&A readiness.
- Scrum Master Certified, 2019
- Western Washington University, Humanities
- Board member, Team Julia, since 2013
Beyond the job title.
Team Julia
I've served on the board of Team Julia since 2013. Team Julia's mission is to eradicate cancer through research and to alleviate the suffering by providing financial support to those affected by it.
Bellingham, Washington
Bellingham is home base. I work remote, wherever the work is.
Humanities first
I earned an AA in Humanities from Western Washington University before spending two decades in software.
Let's talk.
Open to consulting engagements and to VP of Products, Director of Product Management, and Product Manager roles, plus AI and product management consulting.