Consulting
Consulting that ships.
I help companies work out what to build, and then I build it. Through Last Lap, clients get a product leader and working software in the same engagement: the strategy, the design, the build, and the launch. That might be a custom tool for your team, a new app or website for a small business, or a rebuild of an online store that isn't pulling its weight. Or maybe you need help even getting off the starting line.
I've rebuilt eCommerce platforms using client analytics and metrics, grown a client's online sales three times over, built a system for navigating global shipping logistics, managed several large website and eCommerce launches, given strategic business coaching to a $10M+ company, and implemented agile systems for clients who needed them.
Product strategy & roadmap
End-to-end ownership of product strategy for a B2B SaaS and platform ecosystem: roadmap, architecture, pricing, and data strategy.
Custom software, launched
I build the working software, not just the plan: tools for your team, apps, and websites for small businesses, launched quickly and hosted for you.
eCommerce & launches
I've rebuilt eCommerce platforms using client analytics, tripled a client's online sales, and managed several large website and eCommerce launches.
Projects
What I'm building right now.
Alongside client work, I build and run my own products. Every one of these is real and live, and each one started the same way client projects do: a problem worth solving and a plan to ship it.
Platform
Harbor
Describe the app or website you need in plain English, and Harbor builds it and hosts it for you.
Studio
LastLap
My studio. It is the home for my client work and for the apps and games on this page.
Website
Spark Powered
Find out what going electric would save you at home: an EV, solar, backup batteries and heat pumps, with real numbers for your state.
Website
CamperVolts
Free planning tools and plain-English guides for wiring the electrical system in a van, RV or small boat.
iPad and iPhone
DrawWire
Coming soon to the App Store
Sketch a wiring diagram by hand with Apple Pencil or a finger, and get back a clean schematic with numbered cables.
iPhone app
Mosey Tour Builder
Personalized walking tours anywhere you go, with real stops, narration, and somewhere good to eat along the way.
iPhone app
Pic2Bricks
Snap a photo of anything and get a custom brick build: a 3D model, every piece you need, and step-by-step instructions.
iPhone app
FittyBitty
A pocket fitness coach that plans your week around your goal and your gear, and reshapes it when you travel or run short on time.
Game for iPhone, iPad and Mac
Civy War
Command the Civil War's great battles on the maps the armies actually used.
Game for iPhone
Any War
Real-time squad tactics on real maps, from Gettysburg to Bastogne, or any street on Earth.
Free website
Plainly ADHD
Free, private tools for the moments you're stuck: a five-minute task starter, a time-blindness trainer, a focus room and a quick self-test.
The career track
Twenty-five years of building products people rely on.
Eight chapters, in order. Scroll to watch the line draw itself, and tap any milestone for the story.
My first job was building high-end, database-driven websites and web applications at Baron and Company. It was a practical way to learn: real clients, real deadlines, no room to fake it. I did not know it yet, but the pattern I would repeat for twenty-five years started right here, quietly, at a keyboard.
- Baron and Company
- 2000–2002
- Web Developer
I provided technical and strategic communication support for our clients during response drills and real incidents. The one I remember most is the Deepwater Horizon incident, where I spent nearly a month working alongside Unified Command. There is no substitute for being in that room, and I have carried that standard into every project since.
- Strategic Support, 2004–2011
- Nearly a month with Unified Command
- PIER Systems / O'Brien's Response Management
Alongside the response work, I moved into product management at PIER Systems, where my job was to enhance the user experience through intuitive design. Good design mattered more here than almost anywhere I have worked since: the software had to make sense to people under real pressure, not just in a demo.
- Product Manager, 2006–2011
- Intuitive design
- PIER Systems
We founded Mossyrock to help creative agencies better serve their clients through technology and content strategy. It gave me a front-row seat to how agencies and their clients actually work together, and it sharpened the way I think about pairing strategy with the technology to back it up.
- Principal, 2011–2019
- Mossyrock
Jetty is a communication platform I founded, used by the US Army, ExxonMobil, and other large organizations to communicate with their stakeholders. Founding and running it taught me what it takes to earn the trust of organizations that large, and to keep earning it.
- Founder & Executive, 2014–2018
- US Army
- ExxonMobil
- Jetty Communications Solutions
ADx is a pioneer in the Alzheimer's and genetics field. My role at ADx was to manage a complicated product that included multiple teams and technologies, and then take it to market. It was a reminder that not every hard problem is a crisis. Some are just intricate, and worth doing carefully.
- Senior Product Manager, 2018–2019
- Alzheimer's and genetics
- Multi-team, multi-technology product
At AkitaBox I grew from Product Manager into Director of Product, owning end-to-end product strategy for a B2B SaaS and platform ecosystem: roadmap, architecture, pricing, and data strategy. I led cross-functional teams across engineering, design, sales, and leadership at Director and VP scope, and launched features that automated core workflows, cutting manual effort more than 40% and accelerated time-to-value. As I like to put it: the wheels on the bus go round and round, unless no one maintains them, or agrees on what wheels or even what a bus is.
- Director of Product, 2023–2026
- Automation cut manual effort 40%+
- Director/VP scope
Last Lap is where it all comes together. I've rebuilt eCommerce platforms using client analytics and metrics, increased a client's online sales three times over, and developed a system for navigating global shipping logistics. I've managed several large website and eCommerce launches, given strategic business coaching to a $10M+ company, and implemented agile systems for clients who needed them. Today Last Lap also builds and runs its own apps, games and websites.
- Co-Founder, 2019–present
- 3x online sales for a client
- Strategic coaching to a $10M+ company
Proof, not promises.
US Army, ExxonMobil
Used Jetty, a communication platform I founded.
Nearly a month
Spent with Unified Command during the Deepwater Horizon incident.
40%+
Manual effort cut by features I launched at AkitaBox that automated core workflows.
3x
A client's online sales after I rebuilt their eCommerce platform on analytics.
$10M+
The scale of a company I gave strategic business coaching to.
Director/VP scope
Led cross-functional teams across engineering, design, sales, and leadership.
I've been a founder, a product manager, a director, and a consultant. Along the way I've managed complicated, multi-team products through everything from response drills to M&A readiness.
- Scrum Master Certified, 2019
- Western Washington University, Humanities
- Board member, Team Julia, since 2013
Beyond the job title.
Team Julia
I've served on the board of Team Julia since 2013. Team Julia's mission is to eradicate cancer through research and to alleviate the suffering by providing financial support to those affected by it.
Bellingham, Washington
Bellingham is home base. I work remote, wherever the work is.
Humanities first
I earned an AA in Humanities from Western Washington University before spending two decades in software.
Let's talk.
Have a product to plan, an app or site to launch, or software your team needs built? Send me a note. I'm open to consulting engagements and to VP of Products, Director of Product Management, and Product Manager roles.